Friday, 20 May 2011

Bicycle Ads

Remember the days when you used to hop on your bicycle and go for a nice relaxing ride?  You used to put on a pair of shorts, a t-shirt, a pair of sneakers and grab your CCM bike complete with banana seat out of the garage and go.  Those were the days.


Now you need $1000 bucks worth of "gear" (not including the bike).  You need a moisture wicking jersey with tacky logo that "you" paid a lot of money for the opportunity to wear; padded, non-chaffing "bicycle" shorts; super aerodynamic, multi-vented helmet; wrap around non-fogging polarized sunglasses; hydration backpack with dual-siphons; cycling shoes with pedal clips; compact flat tire kit complete with mini-pump; and maybe a long lasting battery operated headlamp for those days when you need to ride at night.  As for the bike: carbon fiber frame, 18+speed; super-gel articulated comfort seat, self-adjusting disc brakes, etc.
All of this gear is supposed to help you cut through the air like a knife reducing your drag and therefore the energy you have to expend to ride your bike.


"Hey mom, I'm just riding to the store.  Be back in 5 minutes!"


What a bunch of no-minds.

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